In our July episode MBA alumna Amy Wilson joins us to discuss her work at the market leading cloud services provider Amazon Web Services (AWS). Amy sells AWS offerings to state and local governments that operate in Windows environments.
In this increasingly competitive industry, there are reasons why this segment would seem difficult to crack, even for AWS. So how do they overcome these difficulties? Using the strategic principle of looking ahead and reasoning back. AWS looked ahead to each stage of client interactions, anticipated obstacles (perceived or real), and designed optimal responses to reinforce their market leading strengths. Leading with your strengths, I like that!
You should give it a listen.
