This episode welcome’s strategy alumnus Dain Rideau. As a Product Manager for autonomous vehicle developer Torc Robotics, he works on connecting vehicles to information. Torc, a subsidiary of industry leading OEM Daimler Truck, focuses on self-driving trucks and while this space is filled with strategic uncertainty, this OEM partnership is a strategic marvel.
Why? During uncertainty, a leading firm’s priority is to protect its position. This partnership allows Daimler to participate in the advancement of autonomous technologies in its own vehicles. Simultaneously protecting its position and embracing the change, whatever that looks like. Smart!