In this episode, we speak with Raffaele Colucci about the ocean shipping industry. Raffaele is the Deputy Sales Director for the Mediterranean Shipping Company. His role requires a bird’s eye view of his entire line of business, so having a clear perspective on how the industry evolves is extremely important for strategic planning. There are many ways to analyze an industry, but one of the more popular and effective frameworks is with Michael Porter’s Forces. Raffaele walks us through a Forces’ analysis to give us some insight into his highly competitive industry.