To welcome a new academic year, I was joined by MBA alumna Alison Tinnon, Senior Campaign Manager at StudioNorth. As an agency-based marketing professional Alison helps other firms navigate their own strategic goals. This puts her right at the nexus of markets and firms, and, of course, economists love that!
It also requires a clear understanding of both a firm’s current positioning in the eyes of customers & competitors and, tactically, how to get them where they want to go. In this episode, Alison describes why the tools of Economics are uniquely applicable in her role and how they help her see things more clearly. It’s a really great example of the power of economics in business strategy – you should listen!
