Strategy Talk on April 29, 2020: Pricing Strategies for Executives and Entrepreneurs *Rescheduled*

We had plans to host alumnus and author of “The New Invisible Hand“, Kyle T. Westra on March 13th, but the event was unfortunately canceled due to the rapidly changing environment related to COVID-19.

However, we were pleased to announce that Kyle agreed to present his Strategy Talk in a webinar format on April 29th, 2020!

From a business strategy perspective, we teach that firms should avoid competing on price because that can ultimately lead to a “race to the bottom”. However, strategies concerned with pricing can be quite nuanced in this digital age where information is plentiful for both consumers and competitors.

Kyle discusses how pricing strategies can be approached in the real world through the lens of his book, “The New Invisible Hand”. His presentation lasted 1 hour and was followed by a Q&A session.

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