In this episode, Lauren Lipovic speaks with us about the GIS industry and how her experience as an economist aids her in her current role as a marketer.
Lauren is a Lead Product Marketing Manager at Esri, where she manages a team of product marketers focused on delivering situational awareness and operational intelligence to government, non-governmental, and commercial customers. Lauren joined the Product Marketing team after spending four years on Esri’s Global Business Development team, where she led the development of the company’s digital sales and public policy practices.
Prior to joining Esri, Lauren served as a top advisor for economic affairs at the U.S. Department of Commerce where she worked with a team of fellow open data enthusiasts to create the department’s first data strategic plan and establish the Commerce Data Advisory Council. Her 10 years of experience spans across strategic planning, policymaking, and business development in government, NGO, and software industries. Her work has been published in peer-reviewed journals and industry news on the topics of international trade, government data, and innovation.
Lauren holds a bachelor’s degree in economics and a master’s in economics and policy analysis from DePaul University.