During this winter quarter, I had the opportunity to work as a social media and events marketing intern at Wellness4Every1. As I was looking at the application for this internship, what struck for me to apply was the company’s mission and purpose as a nonprofit organization. Wellness4Every1 was solely created to provide quality access of wellness and arts programming for underserved students. The company is quite small regarding to employees but has impacted over 120 schools and 15,000 students in the Chicago area. The interns are extremely prevalent when it comes to promotional and marketing division of the company.

I meet with my supervisor and social media team on a weekly basis, every Wednesday. Our supervisor would start off with reporting company updates, most of these updates were about upcoming fundraising events and planning for it. Then, we discuss the weekly tasks for each intern and update our workflow document which makes it easy to track our assignments. Each week I had unique, different tasks except for my ongoing Instagram story posts for every Saturday and Sunday morning. Most of my tasks include coming up with social media post ideas, creating educational and promotional reels, posting, writing captions, recording clips for videos, and attending fundraising events.

During my position as a social media marketing intern, I was asked to also help as an events marketing intern with my supervisor, Jamie. We started to meet every Tuesday afternoon on zoom and discussed potential sponsorships I could reach out to through email marketing. Doing this, I learned how to B2B market through communicating through different marketing teams and learning how to successfully write a convincing email. As I plan and write the proper email structure, I explored numerous different health and wellness brands to see how our mission can connect with theirs and how the sponsorship could benefit them. For example, I connected with the company, Guayaki, for possible sponsorships and donations. I was able to get the company to donate their Yerba Mate drinks for our upcoming fundraising events. It was such an incredible experience for me as an intern to secure this partnership.

I spent a lot of my time working from home; my daily responsibilities would be to film videos, putting them together for Instagram reels and writing captions for posts. When writing captions, it requires me to research about the topic the post is focused on (yoga, boxing, cooking, and dancing) to inform the audience about the benefits of wellness and supporting the company’s cause. In contrast to events, I would help set up the booth, put swag bags together, go up to people and convince them to learn about our mission by offering free products. With all these new and special experiences, I gained knowledge on how to market several different ways which I believe will benefit my future marketing career. ​

Overall, becoming an intern at Wellness4Every1 has taught me the importance of non profit organizations and the inner works of successfully generating growth and profit. I am grateful for Wellness4Every1 to give me this opportunity to gain these life long skills as a marketer.