Katherine Way starts their day like many other offices around the country, at 9am. I arrived at a small office in a business park in Jacksonville Florida. We are a small company with only 5 or 6 people on the average day, so we still come into the office when we can during this time. I start by walking through the office to the warehouse where my desk is set up and check my email. My title is just Intern so I help with anything and everything they need and most days I help with shipping by printing invoices, collecting and packaging clothing for shipment, and updating inventory. After that I go and check our social media, which include Instagram and Facebook, and also create posts for both for our special promotions. Also we like to keep up by posting daily content about the company and our beach boutique. Right now we are getting ready to launch new fall colors and styles for our clothes so we need to have photoshoot days, I help out with organizing and pulling clothing and also making sure the clothes are clean and steamed. The upkeep of the clothes is very important for the presentation which affects our campaigns and content creation.

I feel I have learned a lot so far this summer, I now understand the logistics behind shipping and how it affects the customer experience. Also the creative side and how we come up with new ideas to grab people attention and present our clothing in a different way. Also how to then track the customer interaction with our email campaigns and social media posts, then using this information to better advertise and sell our product. There are many different platforms that we track the customer experience along with keeping our information organized in the same place. I have learned a lot about Shopify, which we use to run the website, also Klaviyo to create and track emails we send out. I am excited for the rest of my summer with this company and being included in sales meetings and more projects.

The office celebrating my 21st birthday with prosecco and cupcakes during one of our photo shoots.

Setting up web and social shot, also helping out by wearing the clothes and posing for shot on the web