Trust and transparency in investigative reporting

“You have to show up”

BYLINE: Maureen Dunne

Hollywood paints investigative reporting as a conquest. A source has important information, and the reporter has to have it — no matter their methods.

Whether it be Woodward and Bernstein peeling back the layers of the Watergate scandal in “All the Presidents’ Men,” or Boston Globe reporters knocking on doors of disgraced priests in “Spotlight” — it would seem that all a reporter needs are a foot in the door and enough menthols to wait out a source’s reluctance.

But outside the dramatization of the Watergate scandal or Catholic Church sex abuse cover-up, investigative reporters must form a two-way relationship with their sources. Real people must share their trauma and struggles with investigative reporters to bring these stories to light.

Building trust is an essential — and time consuming — part of the investigative reporting process.

“Trust is built over time with a lot of talking and … a lot of listening,” Jodi S. Cohen, an investigative reporter with ProPublica, said. “This is not something where we talk to someone one day and the next day, we’re publishing their story.”

Cohen’s reporting has uncovered some of Illinois’ largest scandals — from school districts illegally constraining students with special needs to a faulty University of Illinois at Chicago study harming children.

Cohen’s recent investigative work, in tandem with the Chicago Tribune, uncovered the pervasiveness of local police issuing tickets to students for misbehaving at school. Police fined children across the state hundreds of dollars for vaping or fighting, financially burdening their families and causing them to miss more classes to appear in court — in blatant violation of Illinois law.

She earned her sources’ and their families’ trust for months during the COVID-19 pandemic. Letting them take the lead on their comfort level with in-person interaction, she relied on outdoor interviews and mask-wearing indoors to be there with them.

”I always think it’s best to be in person,” Cohen said. “To talk with someone face to face and be there. Half the success in journalism is being there. You have to show up.”

Cohen’s months-long trust-building process isn’t just beneficial to her storytelling — it improves public faith in the entire journalistic profession. A report from the Nieman Lab, a Harvard-affiliated organization dedicated to researching the future of journalism, indicated that transparency is key to establishing trust in the media.

That means transparency with not only the public, but sources themselves on what to expect during the reporting process.

“We’re very transparent with all of our sources, whether it’s families or school officials, explaining that we don’t do our stories quickly, we take a lot of time,” Cohen said. “So, there’s just no surprises at all when it comes to what we publish.”

At the core of her work is stories of families deeply impacted by scandals, and often in its wake, policy change.

“[In] investigative reporting, we work to expose wrongdoing and hold people accountable,” Cohen said. “You go into it never knowing what the reaction is going to be and not having any sort of expectation, because it’s completely out of your control.”

In the aftermath of her investigation exposing school fines, the Illinois State Superintendent of Education issued an internal memo condemning the practice. Additionally, the Illinois State Comptroller now prohibits the use of a state program in collecting debt from ticketed students.

And when her reporting creates waves — she’s a phone call away.

“When you get a call from families who are impacted, saying, ‘wow, I can’t believe we’re gonna get a change because of this,’ it’s a great feeling,” Cohen said.

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