Planning Our Post-Pandemic Future

Interim Dean Tom Donley | Photo by Kathy Hillegonds

Interim Dean Tom Donley | Photo by Kathy Hillegonds

As more people receive COVID-19 vaccines and optimism grows this spring, we are making plans for the post-pandemic future at the Driehaus College of Business. It will not be a return to business as usual. Student expectations and our assumptions about how to learn, teach and work have changed in the 14 months since DePaul moved nearly all classes and services online to protect the health of our community. Navigating this unprecedented crisis has reshaped our opportunities and challenges, and our plans for the future must address this new reality.

Over the past year, our faculty members have strengthened their training and experience in online teaching, and we have accelerated technology upgrades to support both virtual and in-person learning. While born of necessity, these actions have empowered us to offer students more options for accessing a DePaul business education. We anticipate a return to face-to-face classes this fall, in accordance with government and public health safety guidelines, but also plan to offer a robust schedule of online classes that blend virtual real-time and asynchronous learning experiences. Recent surveys of our students indicate they value flexible learning formats that allow them to balance school, work and family responsibilities.

We also are developing more degree programs with classes entirely online to serve students who would not otherwise be able to pursue a business degree at DePaul. These programs include our Master of Science in Entrepreneurship degree, which will debut online this fall.

No matter how we deliver a DePaul business education, we remain committed to high-quality, creative and engaging teaching that connects business theory and practice for our students. This issue’s feature story profiles three faculty members who are at the forefront of our efforts to innovate in the classroom.

This fall we look forward to returning in person to the Driehaus College of Business, but when we do, it will be with sadness in our hearts because of the loss of our great friend and benefactor, Richard H. Driehaus, who died this spring.

A Triple Demon, Richard lived the quintessential DePaul story. He rose from modest means to great success as a finance pioneer in Chicago, transformed by DePaul and the Catholic, urban and Vincentian values we hold dear. Richard’s generosity to our college, DePaul and many worthy causes across our city has bettered the lives of countless people. Our college is proud to bear his name and continue his legacy through our mission to educate and serve our community.

Tom Donley signature

Thomas Donley
Interim Dean
Driehaus College of Business

College Briefs: Reaccreditation and Rankings, Faculty Recognition and an MBA Partnership

Business College and Accountancy School Reaccredited

Driehaus College of Business signThe Driehaus College of Business and its School of Accountancy & MIS have each earned five-year renewals of their accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International. AACSB grants accreditation to programs that meet rigorous standards and demonstrate the highest quality in teaching, research and student achievement. It is a distinction held by only 5% of
business schools worldwide.

Professor Named Among “Most Powerful Women in Accounting”

Kelly Richmond PopeAssociate Professor of Accountancy Kelly Richmond Pope made the national list of the “2020 Most Powerful Women in Accounting,” issued by the American Institute of CPAs. An innovative teacher and scholar, Pope is an expert in forensic accounting who has produced two award-winning financial crime documentaries and an e-learning game that are used as educational tools in universities and corporations nationally. Pope’s TEDxDePaulUniversity 2017 talk, “How Whistle-Blowers Shape History,” went viral and was chosen to appear on the official TED Talk website.

MBA Partnership Formed with College of Mount Saint Vincent

College of Mount Saint Vincent

The Kellstadt Graduate School of Business has formed a partnership with the College of Mount Saint Vincent (CMSV) to offer the DePaul MBA to CMSV alumni and professionals in the New York City area. Scheduled to begin in fall 2021, the DePaul MBA@College of Mount Saint Vincent will be taught by DePaul business professors online, with plans for quarterly in-person residencies at CMSV’s Queens campus. The 16-course evening program is expected to produce its first cohort of DePaul graduates in summer 2023.

DePaul Ranked in Top 50 for Entrepreneurship Education

Students sitting around a table talkingDePaul’s graduate entrepreneurship program ranked No. 19 and the university’s undergraduate entrepreneurship program placed No. 32 in The Princeton Review’s “Best Colleges for Entrepreneurs 2021,” which surveyed more than 300 institutions nationally. The success of DePaul alumni entrepreneurs was one factor that led to the recognition. Over the past decade, more than 450 DePaul alumni have founded new ventures, raising a combined $210 million, according to data gathered for the survey.

Reimagining the Classroom Experience

With the Museum of Science and Industry as an unconventional backdrop for his class, Associate Professor Jim Mourey introduces students to improvisation techniques designed to help them become better leaders. | Photo by Kathy Hillegonds


Driehaus College of Business faculty members are known for bringing real-world experiences to the classroom, but perhaps lesser known are some of the innovative ways they are weaving those experiences into learning opportunities for students.

Take Associate Professor of Marketing Jim Mourey, for example, who integrates improvisation techniques into his classes. What does comedy improv have to do with business? According to Mourey, more than you might think.

Mourey’s expertise is in consumer behavior, but he has been involved in improv and comedy writing since the fourth grade and is a graduate of the conservatory at Chicago’s famous comedy club, The Second City. His two passions come together in his teaching methods that combine “a little bit of comedy and entertainment,” Mourey says.

Improv training can help students become better business leaders, and Mourey’s got the data to prove it. His recent study on the effects of improv on learning found that students familiar with improv techniques tend to be more creative, are more collaborative and have a higher level of self-efficacy.

There are 10 major tenets of improv, and the most important is to approach situations with a “yes, and” mentality, he says. By implementing “yes, and,” you agree to an idea presented to you and add something new to it. “Students who take my classes go on to seek people who share the same values they’ve learned in improv,” Mourey explains. “They begin to identify the ‘yes, and’ people from the naysayers. The ‘yes, and’ people are more likely to bring solutions to the table.”

One improv activity Mourey uses is called “Five Things.” “It’s a creative brainstorming exercise where I say the name of a brand and students have to say five things they think of as quickly as possible. It’s fun and it makes people laugh, but what you’re really doing is trying to break down this fear of putting ideas out there.”

“Improv training teaches skills that are useful in business, but also in life,” Mourey says. “I’m giving my students tools they can use whenever they need them. If they’re in a situation where one method isn’t working, maybe they’ll say, ‘Hey, let me try using this other method that Jim taught me.’”

Thinking Outside the Textbook

Associate Professor Kelly Richmond Pope created an e-learning game that immerses accounting students in a financial fraud "whodunit."

Associate Professor Kelly Richmond Pope created an e-learning game that immerses accounting students in a financial fraud “whodunit.”

Associate Professor of Accountancy Kelly Richmond Pope goes to great lengths to engage students and get them excited about forensic accounting. Last year, with DePaul Academic Growth and Innovation Fund support, she developed an innovative e-learning platform called “Red Flag Mania,” an immersive, online “whodunit” game that challenges students to use data to uncover financial fraud at a fictional organization.

Pope explains: “Textbooks are not engaging. It’s hard to get excited about a story you read about, but what if you are in the story? That was the inspiration behind ‘Red Flag Mania.’ I thought, what if I can give students the beginning and middle of the story and have them solve the end? Learning through immersion is impactful because it gives students an opportunity to apply what they learn and have fun doing it.”

Playing to the Strengths of the Virtual Space

Associate Professor Zafar Iqbal enlisted DePaul alumni working in 10 different countries to be live guest speakers for his online class.

Associate Professor Zafar Iqbal enlisted DePaul alumni working in 10 different countries to be live guest speakers for his online class. | Photo by Kathy Hillegonds

It’s not just about converting content to an online format; it’s about reimagining the delivery of that content in ways that are not possible face-to-face. That’s when you truly start to innovate.”

When the world moved online in 2020, Associate Professor of Marketing Zafar Iqbal had never taught virtually before. But it wasn’t long before he converted the challenges of online teaching into opportunities for his students.

“I experienced a mental shift when I realized that time and space were no longer constraints,” he says. “I could bring in speakers and have students work with clients from literally anywhere around the world.”

Iqbal is director of DePaul’s Integrated Marketing Honors Program, which enrolls a cohort of no more than 30 undergraduate students in an intensive, yearlong experience that involves three major consulting projects for real businesses. By the end of the program, students emerge with 30 weeks of real-world consulting experience.

“Because working together on projects in real time is important, I quickly decided that the program must be taught synchronously [live classes that meet at a specific day and time online],” says Iqbal, who over the past year has had his students work with businesses located from California to Japan.

Utilizing the newest of the business college’s technology-enhanced classrooms, Iqbal was able to expand his online teaching techniques. First, he maximized class time. “I could use the [electronic] whiteboard and discuss course content with one group while sending another group into an online breakout room to solve a problem,” he says, “and they wouldn’t miss anything because they could watch the discussion recording later.”

Second, he reimagined the alumni career panels that he incorporates into his classes. “For the first time, I was able to host a global alumni panel. I invited alumni who work in 10 different countries,” he says. “We just had to agree on a time zone, and the world was suddenly in our classroom.”

Another technique Iqbal uses involves structuring course content into a controlled sequence to build upon a narrative. He strives to create an integrated experience versus having his videos available all at once, like a playlist that could potentially be watched out of order.

“There are strengths to each teaching modality, so in order to be successful you need to learn and leverage those strengths,” Iqbal shares. “It’s not just about converting content to an online format; it’s about reimagining the delivery of that content in ways that are not possible face-to-face. That’s when you truly start to innovate.”

By Nadia Alfadel Coloma

Alumnus Leads Data Tech Firm That Helps Hospitals Curb Costs

Dan Michelson, CEO of Strata Decision Technology, says he discovered his voice as a leader while studying for his DePaul MBA.

Dan Michelson, CEO of Strata Decision Technology, says he discovered his voice as a leader while studying for his DePaul MBA.

“I never even considered running a company until I interviewed for this job,” says Dan Michelson (MBA ’94), who celebrates his ninth year as CEO of Chicago-based Strata Decision Technology this June. Growing up in the Chicago area, Michelson “was an introverted kid, very insecure,” he explains, “and when I got to DePaul, I was still very much that person.”

Michelson credits Marketing Associate Professor Joel Whalen and his class “Effective Business Communication” for helping him discover his voice and confidence as a leader. “It completely changed how I thought about communication and connecting with people.”

Those skills have served Michelson well in his career. For more than a decade, he was chief marketing officer at Allscripts and helped the health care IT company grow revenue from $50 million to more than $1 billion. When Strata offered Michelson the CEO position, he set his sights on transforming it into one of the top health care data analytics software companies in the world. Named among the city’s top workplaces by the Chicago Tribune in 2020, Strata has more than 2,000 hospitals as customers and has grown from 50 to 500 employees during Michelson’s tenure.

“The biggest problem in health care is the cost of it,” Michelson says. “Right now, Strata is one of the central players in our country in terms of helping hospitals and health care delivery systems bend the cost curve. We have a cloud-based solution that’s used for financial planning, analytics and driving performance. We take something that’s very opaque—the cost of care—and we make it available to people who can do something about it.”

When COVID-19 hit last spring, Strata launched a new data report, the National Patient and Procedure Volume Tracker, to help hospitals allocate resources more effectively. The tracker has become the health care industry’s go-to tool for analyzing patient volume trends.

Michelson strongly believes business leaders should give back to the community and says his experience managing Chicago-area charity initiatives helped prepare him to run Strata. With his wife, Kim, he co-founded projectMUSIC, a benefit concert that sends underprivileged children to overnight camp. He also co-chairs Hack Hunger, a Chicago tech company collaborative that seeks to alleviate hunger.

“Tech companies often talk about saving the world, but they’re not really good about translating that inspiration into action,” he says. “For the past five years we have hosted a hackathon where we invite technologists from across the city, including high school students, to work on a set of problems with the Greater Chicago Food Depository.”

While seeking to address business or societal challenges, Michelson says he is driven by one question: “Are you doing meaningful work?”

“I give everyone the same advice, which is to find something you care about and work with people you care about,” he says. “If you do that, you’ll be happy and have an amazing career.”

By Robin Florzak

Navigating the New Workplace Norms

Business team having a meeting over internet during pandemic

The pandemic has accelerated the trend of remote and hybrid work and has created a values shift among employees in terms of what they want and need from an employer.

The COVID-19 pandemic fundamentally shifted traditional views of how and where we work, forging a new path toward increased remote and hybrid working environments. New challenges and opportunities are presenting themselves as organizations and their people adjust to changing workplace norms, with some teams staying fully or partially remote and others re-imagining what it means to work on-site at an office. Regardless of industry, DePaul alumni and faculty experts agree that one size does not fit all when it comes to determining the best way forward.

Remote work—a trend accelerated

Jaclyn Jensen, associate dean for student success at the Driehaus College of Business

Jaclyn Jensen, associate dean for student success at the Driehaus College of Business, says employees are looking for more flexibility and autonomy from their workplaces. | Photo by Kathy Hillegonds

“A significant percentage of people worldwide worked remotely pre-pandemic, so the idea of having a portion of your workforce remote is not a new concept,” explains Jaclyn Jensen, associate dean for student success, who teaches in DePaul’s human resource programs, including a new Executive Master of Science in Human Resource Management. “What has happened is that a much broader swath of employees has experienced the opportunity, so for them and for their managers, it is new.”

The pandemic has accelerated the trend of remote work and has created a values shift among employees in terms of what they want and need from an employer.

“We’ve been seeing significant turnover in the job market as people are seeking more flexibility and autonomy,” Jensen says. “Employees want to feel valued by their employer as a whole person and not feel like a faceless, nameless contributor lumped into a group. Organizations have to think about how to stay competitive in order to retain and attract talent.”

A new dynamic in the manager-employee relationship has also emerged as the pandemic forced organizations to let go of certain aspects of control over their workforce. Trust, autonomy and accountability have come to the forefront. “If communication was important before, it is even more pivotal now,” says Jensen, who advises managers and employees who are staying fully or partially remote to find innovative ways to create regular touchpoints, set boundaries and expectations, and establish a clear sense of goals and accountability.

“There are strategies to help teams build connections and a sense of trust, comradery and collaboration that can still be implemented in a remote or hybrid work situation,” Jensen says. “It just requires organizations to take a step back, think about lessons learned from working remotely through a pandemic and consider feedback from key stakeholders. They should also consider the nature of the work that needs to get done and allow teams to make the right choices for themselves.”

Employee engagement in the virtual/hybrid workplace

Mark Wattley (LAS ’88)

Mark Wattley (LAS ’88), chief people officer for Cooler Screens, recommends that organizations with virtual work environments create opportunities for employees to have nonbusiness conversations. | Photo by Kathy Hillegonds

Expectations around getting work done have become far more important than where people are physically located. Employees are more open to the possibilities when considering an employer, and organizations are moving away from an era where recruiting and hiring were based solely on geographical location.

Early-phase tech company Cooler Screens doubled its workforce in 2021, hiring mostly remote employees after realizing the company could access a larger talent pool while working virtually throughout the pandemic. Headquartered in Chicago, the company has created new ways to onboard and engage its employees, almost half of whom are now located out of state (in 2019, only six out of the then small team of about 25 worked remotely). Team engagement and collaboration become more complex when a workforce is dispersed.

“We had an open concept floor plan with no private offices where everyone, including the CEO and senior leadership, was on the same floor,” shares Chief People Officer Mark Wattley (LAS ’88). “It had a real buzz about it, and that’s hard to replicate remotely. We’ve had to think differently about how we are getting the work done, but also, just as importantly, about how we are communicating and connecting.”

According to Wattley, creating time and space to have nonbusiness conversations is crucial for team rapport, bonding and engagement, especially in a remote or partially remote work environment. “We spend the first few minutes of our weekly team meetings chatting about photographs that we ask people to send that represent what they did over the weekend,” he shares, as an example. “It encourages those nonwork conversations and sidebars that can be a missed opportunity when you don’t see your co-workers on a daily basis.”

Cooler Screens officially reopened its Chicago office in the fall. However, with an increased emphasis on flexibility, the focus has been on using the office for collaboration, some meetings and socializing and as an option for individual work. And with a large workforce now outside of Chicago, the company plans to implement a framework for in-person meetings and events throughout the year to bring everyone in the company together to collaborate and connect.

“We have an extraordinary opportunity in HR to reshape how we work and how people think about work,” Wattley says. “The in-person component is still important, but in this new age, we need to think strategically about what it means to be in an office or not in an office. In my 30-year career, I can’t recall another opportunity like this for management and employees to have these conversations, and I think we should not waste it.”

Rediscovering the value of the office workspace

–Justin Hucek (BUS ’09, MBA ’18)

CBRE Tenant Representative Justin Hucek

Reimagining office workspaces to increase employee engagement and productivity among workers is another rising trend. Justin Hucek (BUS ’09, MBA ’18) is an office tenant representative at CBRE who helps companies find workspaces in downtown Chicago and around the country. The office real estate market took a hit during the pandemic, but Hucek says it’s starting to pick up again, albeit with different needs.

“One of the major things we’re seeing is companies trying to create an environment that feels safe and welcoming, but also, frankly, a really cool space to come back to,” he says. “There’s been a mindset shift in trying to use office spaces as a way to attract people back.”

The successful companies, Hucek says, are the ones rethinking and revamping their offices to create more modern, collaborative working spaces of the future. “How can we utilize this space to create engagement, collaboration and inspiration in a way that can’t be done when you’re at home working alone?” is a question many are seeking to address. There has also been an increase in satellite offices popping up around the country as more companies are hiring remotely and wanting to provide a space for those employees. So, while office spaces aren’t going anywhere, the way they’ll be leveraged will likely look different.

One of the major things we’re seeing is companies trying to create an environment that feels safe and welcoming.”
– Justin Hucek (BUS ’09, MBA ’18)

“One thing that will drive how companies decide on their hybrid models is what their industry peers are doing,” Hucek says. “Keeping an eye on that will be important for attracting and retaining talent. If you’re a large firm asking your employees to come back five days a week, and your competitor offers flex days twice per week, you may run into a problem.”

The future of work—tips for success

Leslie Lemenager (MBA ’89)

Leslie Lemenager (MBA ’89) consults with companies on strengthening employer-employee relations.

“Pre-pandemic, most leaders would have said ‘people are our most important asset,’ but I feel there was a bit of lip service paid to that,” says Leslie Lemenager (MBA ’89), president of Gallagher’s International Benefits & HR Consulting division. “But now I think employers truly believe that people really are important. Whether you’re an educational institution or manufacturer, you need people in order to achieve your goals.”

Lemenager works with companies to help strengthen employer-employee relationships. She has these tips for organizations to navigate the new workplace:

  • Know your core mission and values. When you understand who you are and what you do, it becomes easier to achieve your goals in an evolving hybrid/remote workplace. Organizations with this strong foundation adapt more quickly and are better able to make decisions that blend an employee’s needs with the business goals and objectives.
  • Be consistent with your messaging. Communicating your plan to employees will be a challenge. Overcoming the challenge starts with leaders believing in and sharing a unified plan. The more effectively you can communicate and model your vision, the easier it will be to get others on board. Strong messaging also will help managers gain trust and autonomy for making decisions on a local basis.
  • Identify the external factors and barriers beyond your control. Make sure you understand your decision-making framework. Know your technology constraints, your budget limitations and your industry’s HR policies and practices that may make change difficult or unattainable.
  • Support the manager-employee relationship. Equip managers and employees with the tools, training and professional development they need to be successful in their new working environments. Many managers will need assistance with managing performance and supervising remote team members.

Employees, Lemenager says, need to be more proactive in engaging with their managers and peers, as well as take more ownership of their professional development. “How you get noticed by the higher-ups, get added to the groups or projects you want and build your network is going to look different,” she says. “It can be easy to just focus on your work and not pay attention to opportunities that can aid your career progression if you’re not surrounded by work every day in the traditional sense.”

By Nadia Alfadel Coloma

Research Probes Growing Problem of Weight-based Bullying at Work

Associate Professor Grace Lemmon

Associate Professor Grace Lemmon | Photo by Kathy Hillegonds

In diversity, inclusion and equity conversations, we need to include the idea that weight is a diverse attribute.”
– Associate Professor Grace Lemmon

While business organizations have made progress in reducing race, gender and religious discrimination in the workplace, bias against larger-bodied workers is a growing problem, according to Associate Professor Grace Lemmon (BUS ’06). With her DePaul research team, Associate Professor Jaclyn Jensen and Assistant Professor Goran Kuljanin (CHS ’05), she studies employees who suffer from weight-based bullying at work, as well as those who mistreat them.

“In the past decade we’ve seen great increases in stigmatization toward those with larger bodies,” says Lemmon, a management and entrepreneurship faculty member. “People in larger bodies are not offered jobs at the same rate, even though they have the same qualifications as someone in a ‘normal-sized body.’ Larger-bodied people are not offered promotions as frequently and are downgraded on performance reviews.” The cost is both economic and psychological, she adds. “Mistreated workers lose professional confidence. They stop using their voice and leaning into challenges at work.”

Lemmon and her research team surveyed 2,000 self-identified larger-bodied employees, and 89% reported mistreatment at work because of their size. “They experienced a range of aggressions—people swearing at or insulting them because of their size, withholding critical resources or expressing an insult wrapped in a comment, like saying, ‘Have you ever thought of having a salad for lunch,’ Lemmon says. Holding a leadership position offered no protection from mistreatment; the intensity of bullying increased as a person gained leadership status.

The research team also studied the motivations of perpetrators of weight-based mistreatment. Lemmon thought it would be difficult to get respondents to self-identify as perpetrators. The contrary results astounded her: “Ninety-two percent said they had a negative thought about a co-worker’s body and acted on it within the last six months.” Perpetrators, she adds, predominately justified their behavior in two ways: “‘it’s going to sting, but this person needs to hear it,’ and ‘I have a right to express my opinion.’”

After accounting for decrements to performance, engagement and mental health associated with weight-based mistreatment, Lemmon concludes that organizations cannot ignore this issue. First, organizations must acknowledge weight-based mistreatment is happening even if it isn’t a typical complaint, Lemmon says.

She notes that only a tiny fraction of mistreated larger-bodied people formally report the infraction, overwhelmingly due to shame. She further advises, “In diversity, inclusion and equity conversations, we need to include the idea that weight is a diverse attribute and deserves as much protection as other attributes. Finally, we need to call it out. When we see this type of predation at work, we need to stop normalizing it and, instead, speak up.”

By Robin Florzak

Lessons from Building a Workplace Diversity, Equity and Inclusion Program

The ability to bring diverse perspectives to the workplace is a superpower, alumna Corliss Garner (second from right) advised Chicago high school students at a DePaul-hosted leadership program.

The ability to bring diverse perspectives to the workplace is a superpower, alumna Corliss Garner (second from right) advised Chicago high school students at a DePaul-hosted leadership program. | Photo by Kathy Hillegonds

With our role as a strong corporate citizen, we want to be able to support our partners in doing their best work to the extent that we can.”
– Corliss Garner (BUS ’06)

Seven years ago, Corliss Garner (BUS ’96) returned to DePaul to address a group of high school students from underresourced communities as part of the university’s partnership with the Chicago Housing Authority. A Chicago native, Garner grew up in a West Side neighborhood, and wasn’t exposed to a diverse group of people until she entered high school. When she enrolled in DePaul to study finance, her exposure to diversity expanded.

As she spoke to the students, she encouraged them to think of their backgrounds as superpowers in their careers. She told them, “Your background and life experiences have taught you resilience and problem-solving skills. These are critical areas that will help you stand out and excel in any career path you choose.”

Now, Garner is in a new role that supports the advancement of employees with diverse backgrounds. After more than 20 years at BMO Harris Bank, Garner recently began working as the senior vice president and head of corporate social responsibility and diversity, equity and inclusion (DEI) at First Midwest Bank, the first position of its kind at the company. For the past year, Garner has channeled her professional, personal and civic experiences into building and executing a DEI strategy. She also oversees the bank’s philanthropic and community initiatives.

Garner’s community work inspired her passion for promoting diversity, equity and inclusion.

Garner’s community work inspired her passion for promoting diversity, equity and inclusion. | Photo by Kathy Hillegonds

“My work is designed to strategically connect our role as a corporate citizen to support our employees, our clients and the communities we serve,” she says. “As First Midwest continues to grow and expand its footprint, the opportunity to strategically align this important work to our business objectives is a high priority for our company.”

First Midwest Bank recently made a $500,000 gift to DePaul’s John L. Keeley Jr. Center for Financial Services. Over the next five years, this gift will be used to diversify the Keeley Center’s student cohorts through outreach, targeted programming, scholarship support and internship placements at the bank.

“With our role as a strong corporate citizen, we want to be able to support our partners in doing their best work to the extent that we can,” Garner says. “Leading this partnership with the Keeley Center is a full-circle moment for me. It is an honor to work for a company that understands the value of providing more access to opportunity for diverse students.”

Corliss Garner (BUS ’06)

Leadership commitment and employee engagement are essential for DEI efforts to succeed, Garner says.

An active member of Chicago’s civic community, Garner has served on the advisory board of DePaul’s Coleman Entrepreneurship Center and is now a life director of the African American Legacy, an initiative that aims to improve the quality of life of African Americans in Chicago. Garner’s involvement in the community helped crystallize her passion for DEI work.

Not long after Garner started her new position at First Midwest Bank, social justice and racial issues began rattling communities throughout the United States. In the summer of 2020, thousands of people protested the death of George Floyd, who died at the hands of a Minneapolis police officer.

“The events of the summer certainly added a layer to my work. In many cases, those moments created the momentum needed to accelerate powerful and courageous conversations on race in America,” Garner says. “Even amidst all of the uncertainty and despair we experienced in 2020, I remain encouraged and hopeful, and look forward to progress.”

Below, Garner offers tips for building an effective DEI strategy:

  1. Start from the top. Commitment from the CEO and executive leadership team is key. Leaders set the tone, influence the organizational culture and provide the resources necessary to advance the strategy. Sometimes DEI efforts can get overshadowed by other business imperatives. It is important to recognize the DEI strategy as a priority and provide adequate funding.
  2. Empower champions. Choose individuals who can carry the DEI message throughout the organization. While senior leader messaging is critical, employee engagement is just as important. Employees embody the culture of an organization and can help provide valuable feedback and champion DEI more broadly.
  3. Overcommunicate. Everyone at the company has a role in driving the DEI agenda. Clearly communicate the goals and objectives of your program and tell people how they can get involved. It is crucial that employees have a stake in the success of the strategy and understand that everyone has a role to play.
  4. Keep up the momentum. Make sure you have a plan in place to advance your strategy and remember to communicate progress and wins. It’s the small steps and the work behind the scenes that keep the momentum going. Communicate broadly with your organization to help leaders and employees understand there is real work happening behind your public statements.

Want to explore more about this topic? Click here to view videos of virtual events hosted by the college featuring alumni and Chicago business leaders discussing diversity and the business community.

By Jaclyn Lansbery

Alumnus Helps Students Learn the Power of Social Media Marketing

DePaul business alumnus Marshall Hamilton

DePaul business alumnus Marshall Hamilton

DePaul business alumnus Marshall Hamilton may have graduated eight years ago, but he’s still making an impact in the classroom.

“Marshall has been a kind of silent hero in bringing Sprout to students,” says Chris Hjorth, a marketing instructor at the Driehaus College of Business. “This is a unique opportunity students are getting, to be able to walk away from a class with hands-on experience in a tool like Sprout that is used in companies all over the country.

Hamilton (BA ’12) is director of sales strategy at Sprout Social, a Chicago-based software media company that helps brands reach and engage their audiences, manage their social media accounts, and capture and measure digital marketing data.

It’s been a couple of years since Hjorth and Hamilton first teamed up to develop ways to integrate Sprout’s software into Hjorth’s popular social media marketing course for undergraduate and graduate business students, a course that often sees long waitlists when she teaches it every quarter.

Hamilton didn’t know Hjorth back when he was a student at DePaul, but he did know Jacqueline Kuehl, director of the business college’s Digital Marketing Program. It was she who had initially reached out to him inquiring about opportunities to utilize Sprout as an educational tool in the classroom. Kuehl soon introduced Hamilton and Hjorth so they could work together, and the partnership continues to this day.

“DePaul more than a lot of other universities does this well. It recognizes that classroom experience needs to be combined with real-world experience,” Hamilton says. “I feel passionate about helping DePaul bridge that gap and felt this was the perfect two-fold opportunity. I could give back to a community I care about while also help us at Sprout learn more about how we can operate in the educational space, as it’s an area we’re interested in exploring.”

Mining Social Media Data

Senior Instructor of Marketing Christine Hjorth

Senior Instructor of Marketing Christine Hjorth

With Hamilton’s help, Sprout became a part of Hjorth’s marketing course in two important ways. First through its publishing tool, which students use to create, manage and publish social media posts, and second through its listening studies, which, Hjorth says, are critical to effective social media marketing.

Listening studies involve scraping conversations between consumers on social media, primarily off of Twitter since the conversations need to be public. Then Sprout organizes those conversations into metrics from which companies can pull insights for their brand. “It’s like the world’s biggest focus group because you’re listening to conversations that allow you to pick up trends that can give you ideas about content and strategy,” Hjorth says.

Using Sprout, students in Hjorth’s course have been able to conduct listening studies as part of class assignments. “I can tell them: do a listening study on something general like coffee, or I can be more specific and ask them to do a study on how Dunkin Donuts’ new marketing campaign is doing. Either way, students get this great first-hand experience in listening studies and also in data analytics,” Hjorth says. “There’s so much data out there, and its huge for students to have access to it and learn how to develop insights that are actionable.”

Students see the value in it, too. “I definitely enjoyed the Sprout Social listening work,” says Lauren Morten, a Kellstadt Graduate School of Business student who took Hjorth’s class in fall 2020. “It was so valuable to practice my social listening skills in real-time and on a real-life dashboard that I will likely use in my future career.”

The second element of Sprout’s platform that students are using is its publishing tool. Learning how to create content calendars and craft social media marketing content, students have been able to take it a step further and learn how to publish their posts using Sprout’s platform.

“It’s practical hands-on experience, but it’s also more than that,” says Hjorth, “Knowing that this type of software exists in the first place and understanding its power and potential is just as valuable.”

Hamilton agrees: “Social media used to be an afterthought within businesses, but now its role is more complex because it’s tied directly to revenue. Helping students understand that is important because your experience with social media as a regular user is different from your experience with social media within a professional business context.”

“I could have talked about listening studies or explained how publishing works on a social media management platform,” continues Hjorth. “But I could have never shown students how it works, or had them practice it themselves, without Hamilton’s help. I’m grateful DePaul has such a large and active alumni network we can tap into to open these doors for students.”