Advice for your business web design

Establishing Successful Business Website Design

To reach more potential customers, boost your brand’s reputation, and ensure long term success in your industry, establishing an aesthetically pleasing yet cohesive business website design is key. As a business, one must truly speak to and engage its target market to create a strong reputation among any competitors. Nowadays, this can be done online: by using an enhanced website design to engage your audience.

To set yourself apart, remember that your business website must showcase top notch visuals, have text that is easy to follow and read, and present a unique story that brings a personal voice for your business. Any wise website design expert will understand that almost all of a brand’s marketing campaigns will lead to increased website traffic and searches for your brand, so taking the time and effort to perfect your website will reap lasting positive reach in the long run. A great website takes into consideration displaying the best content for your customer to see first, what evokes positive emotions in their minds, and what incentives on your site are laid out encourage them to pursue a relationship with your business.

First Impression Importance

Studies have shown that people can form an impression about another person or object in as little as five seconds. That means you have an incredibly short window to show off what your business has to offer. You want the people who visit your website to have a positive experience immediately, so establishing pleasant content is significant so you can start off strong.

Often, when it comes to business website design, less is more, and the biggest and brightest designs can often discourage the interest or motivation your customer had. Minimalist designs are trendy, but not always the best option depending on your industry. Similarly, flashy or outrageous website designs may not work well if you are in a serious industry. In order to find the perfect design for your audience, you will have to perform market research.

As you are beginning to build your brand’s online reputation and communicating a strong message about who you are, remember that your consumer’s preferences  are the top priority. This is why it is crucial to perform market research: you must get a feel for what your specific audience enjoys and respond positively towards.

A website design must be consistent, concise, interactive, and interesting enough to keep a person’s attention strong throughout their experience from entry to exit. This means to using the same fonts, styles of image editing, and formatting throughout the website to remain cohesive. Most online customers reported that they enjoy cohesiveness and an interactive setting when they come across websites on their desktop or mobile browser.

Smartphone Compatibility (Responsive Web Design)

These days, the majority of consumers interact with brands in a number of different avenues. People follow their favorite brands on social media, like Twitter or Instagram. Influencer marketing has evolved so that it is common to see a “sponsored” post from your favorite lifestyle blogger. Increased exposure to brands via mobile phones translates into increased web traffic to one’s website.

This means that smart retailers need to fix their websites so it’s compatible with mobile and looks just as great on the small screen as a desktop.  A business website design needs to be audited to confirm that all published content pages, related links, and recent media are being properly displayed. A wise business should put themselves in the position of their digitally-minded consumers and preview every aspect of their website design while it’s still being developed in the software of their choice.

In the long run, this quality assurance prevents any bugs that will harm the experience or helpung one spot inaccurate information that will bring down the brand’s overall reputation. Website building software today allows a user to look through different pages in both desktop and mobile mode for easier use. Set time in advance to proof read your headers, short-term offer descriptions, related content, and every media link to perfect your personal content. Mindfully establishing your online presence pays off when it comes to building the potential of success for your business! I’ve found some additional reading for building a responsive web design.

Beautiful, Not Bold

Sometimes the biggest and brightest patterns aren’t the best choice for attracting your customer. For a customer to want to learn more about your brand online, your business website should allow them to feel fully engaged and excited. A productive business website design should include pleasing media or even special keynotes from other figures in the industry. By including other reviews on your business, your reputation looks more trustworthy and less biased as to why its goods or services work so well.

The majority of website builders these days like Wix.com or Squarespace will allow a website designer to select a default theme depending on their type of business or services to save time and planning. Almost any content layout is possible and they have options that look highly professional to the customer’s eye. Remember to do your research for choosing the right content management system, or CMS, because they have different pros and cons for each. Here’s a definitive guide that can help you choose the best CMS.

Laying out a clear path of information also helps your visitors to unconsciously follow the incentives you have left for them. Once that is established, smaller details like media sizing, shopping cart reminders, and additional imagery can be added to reinforce your business mission.

Improving Search Engine Reach

Once you have created a strong business website design, you’ll need to ensure your customers can actually find it online. Many businesses suffer from having a poorly designed strategy for search engine optimization where their website could be perfectly designed or aesthetically pleasing, but not showing up within the search results list with several search engines.

Many businesses now are utilizing online tools to promote their company and products more effectively when their customers reach for online answers. Experts recommend that to maximize your reach, your website’s keywords and page code must be compatible with all popular search engines that your customers use. Any bugs will be flagged by search engines and will prevent customers from seeing your page in the first place. Make sure to also insert title tags with relevant keywords and linking to related content also boosts the “rating” of your website in the eyes of your search engine as it boasts more presence. Keep your formatting simple and minimize the loading speed of your media as well so your content is quick to appear. Delays will lead to frustration that detracts from the service your business is aiming to provide!

If you want to improve your website design, seek professional advice from business web design agencies. Many in the industry today provide digital marketing help along with website design so businesses can successfully improve their web design along with a cohesive marketing campaign.

When it comes to technical aspects, such as improving your bandwidth, it may seem challenging at first, but there’s never harm in seeking a professional in the design field who knows how to explain the complexities. They understand the significance in having a cohesive website and are always reaching for the best customized design for their clients!

How to handle negative social media

As we all know many people like to troll the internet in their free time. Maybe they are bored and have nothing better to do, maybe it was a dare, or maybe they are just evil people who struggle to pass out any sorts of compliments. Either way, the sad truth is these people exist and we should all learn how to be prepared to deal with internet trolls.

Some types of ways people tend to troll

There are a few different ways people can troll brands or other people online. One of the most commonly used ways is social media, and posting bad or down right mean stuff on brands and other people’s pages is one of the ways these trolls try to spread their message. This could be comments on an Instagram post, starting a group on a Facebook page that attacks a septic brand or person, attempting to send direct messages to a brand that are unnecessary and vulgar, and I am sure there are many other types of ways they have found to attempt to get the attention of a brand or person and make them look bad.

My personal experience with Internet trolls

I have had many close encounters with Internet trolls myself. After losing a tennis match. I have received comments on my social media posts wishing for the most evil things, such as they hope myself or my family would all die a horrible death. I probably shouldn’t go into any more details but you get the point. It’s real tough to not respond to these awful remarks, especially after being frustrated about a bad loss, but this only make myself look bad and have a negative impact on how people view me. Nowadays, social media makes it very easy to block people who you don’t want to be able to see your profile and comment on your posts. This, along with the fact it is easy to report them, is a large strength of social media these days, and a great way to handle negative social media.

The difference between trolling and an unhappy customer

An unhappy customer complaining on social media about your brand is not necessarily a troll. Many people know that being loud on social media is a good way to get the brand’s attention for help about their issue. Instead of snapping back at the customer or being angry at them for being so public, make sure you respond to them immediately with solutions or contact information to further help them. Then work with your customer service department to make sure their issue gets resolved.

Trolling, on the other hand, are unhelpful or toxic comments that serve no purpose except to rile you, or others, up. It is important to not respond to these types of comments in anger, and know that the trolls are simply trying to cause a stir. Do not give them what they want and always conduct yourself professionally on social media.

How brands should deal with trolls

Trolls may have a specific reason for why they are attacking a brand or a person, or they may just be bored and want to cause some drama to add something exciting to their life. Either way, it’s very important for the brand not to get dragged into an argument on social media as that would be horrible brand management. As soon as a professional brand or company “claps back” and responds to trolls in a reactive, immature manner, the company is quickly criticized for their conduct.

First and foremost, brands should conduct market research  so that their message reaches the audience they want to target, and not the people trying to cause a fuss online. If you come across trolls online, or see that they have found your page, there is no better way to handle the problem than to just delete the comment or post, or report it and move on with improving the brand and expanding client base. If, for some reason, it happens consistently or it is an unhappy customer, attempting to solve the problem through the page can show future potential clients that your brand takes great ownership and responsibilities when it comes to Issues a costumer may have. This is a basic foundation of having good public relations skills.


Effective social media management can go a long way towards improving your brand’s reputability and image. Hiring a devoted full service marketing agency can help sit down with you to create original social media images and make sure it reaches the right demographic.

The importance for SEO as a small business owner

It is becoming tougher and tougher to create a successful marketing campaign for a small business. The online market is becoming more saturated than ever with different kinds of webpages from all over the world. Having a good reputation is key when trying to attract visits to your website and build a client base. Many small business owners need to educate themselves on how to boost their webpage’s search rankings in order to grab attention. One huge factor that comes into play is the tight algorithm established by search engines like Bing, Yahoo, and Google, which rank pages on a daily basis. Therefore, knowing what these algorithms take into consideration can mean a higher ranking, which in turn will equate to higher visibly to web surfers. Building your page around certain guidelines to fit a certain structure is the best way to create a page that can get a lot of feedback. Implementing these strategies is what Search Engine optimization is all about. It is a massive aspect that can increase your online promotion results ten fold. 

What exactly is SEO?

SEO, short for search engine optimization, means tailoring a webpage to hit certain aspects of a search engine’s internal algorithm. This will inevitably increase traffic to a website; 60% of users on search engines will click one of the top five hits first. This shows the important of making sure your webpage is highly ranked if you want to get people on your webpage. So how do you do this?

The basics

SEO involves having a site that is easily found through consistent keywords, is smooth to change pages and view images or videos on, and contains relevantly linked content as it is extremely important that your customers can navigate through the pages with ease. If there are broken links on your page this can greatly harm your SEO rating from search engines. One very easy way to not have this happen is using a link extractor tool that can alert you to broken links on a page. There are various full service digital marketing firms that could do this manually for you however that could be costly and more time consuming than it needs to be. Eminent SEO is a marketing service that provides a link extractor tool that for you for free on there webpage! This is such a great way for you to easily find broken links and fix them in minutes. It is extremely easy for any SEO beginner to use, and their site provides a plethora of information about making your website cleaner, visually more satisfying, and more easily accessible for your customer.

The different types of SEO

There are key differences between “off-page SEO” versus “on-page SEO” but both types contribute heavily to how well your website will be ranked.  You can easily control what’s on your webpage, i.e including targeted keywords in the title tags of your pages, main headings, and format of your URLS. In addition to this, placing alt text, or keywords that describe the content of your images will help search engines better process them. This is called on-page seo. On the other hand, off-page SEO can be controlled by generating high quality backlinks to your website with the help of noteworthy content, shares on social media, and outreach emails to big players in your industry.

Creating a good balance of on-page and off page SEO will help your users and search engines understand your online pages. These tips and tricks just scratch the surface of what SEO is all about. If you are serious about your business and want it to live up to its full potential in an online market then you should consider using SEO specialist. At Eminent SEO, trained professionals will work with you to create the best suited website to algorithm searches; this will increase the amount of traffic to your site and hopefully turn those viewers into customers. Hope this helped in your quest of SEO glory!

Writing for web pages or writing for novels

There are many different writing techniques one can utilize when content writing for a webpage. Marketing products online is vastly different than the writing you would see in a novel. Visitors to a web page typically spend less than 30 seconds on that page before moving to the next one, so you have to make your content snappy and to the point! The more time they have to waste searching for the information they need, the less chance you have of selling your products.

Web page design and content are crucial factors when it comes to online marketing. Not only do you have to factor in what your readers want to see, you also have to optimize for keywords so that your site will get a good ranking when it is put through a search engine algorithm.

This means that you have to write your content with two main goals: that of pleasing your audience and for SEO purposes.

What does SEO mean? And how do you prepare for it?

Search engine optimization, or SEO for short, means the process of content writing for a webpage with the purpose of increasing its ranking in a search engine algorithm. This is where it can become tough to juggle creative writing while still adhering to standard SEO procedures.

Firstly, make sure you plant relevant phrases and words that your customers would be using to find your content is key. When you type something into a search engine, these are the keywords these search engines are searching for. Thus, knowing what your keywords should be throughout your web pages can help improve the ranking.

Next, having a broken link on your webpage can greatly affect your webpage’s rating. Search engines want your site to be easy for people to navigate, so having broken links can ruin this experience for a reader and make it frustrating. Make sure you check for these potholes daily on your website as other pages you link to may have been moved or taken down.

Finally, just having good content on your webpage can help improve its rating. Having good content will mean other websites will provide links to your web pages on their sites. This gives your website a higher domain authority and boosting the rating in a search engine algorithm.

If you’re wondering why this would be so important, 60% of the first clicks in a search engine are accounted for in the first five results. This means if you want to get customers on your webpage, you better utilize SEO.

If you are serious about boosting your webpage,  Eminent SEO has great tips on how to improve your SEO and can even do it for you. They can help with anything from marketing, SEO and content writing to give your site more visibility.

Writing for your web page audience

First rule, never try and get too fancy.

Typically, people will briefly skim through your web page, meaning it’s likely that all those creative ideas that popped into your head were not even put to good use. Research actually suggests that only 16% of readers read every page on a website. Many people are online because they are in a rush; they want their information instantly. They don’t want to have to sift through line after line of creative writing to find the information they are looking for.

Granted, as a writer, there can be a fine balance to this, as you don’t want to become a boring writer. Adding in some creativity here and there can add interesting aspects to a webpage.

However, for the most part, you want to keep it as simple as possible for your information-hungry audience.

Secondly, assume you are writing for a lazy audience. Now I do not want to stereotype a lot of online users, but the easier something can be found, the better for us.

When I am shopping or looking for general information I do not want to have to spend hours chasing it. The more relevant content is placed in front of their faces, the better chance a lot of people will be a fan of your site.

Finally, just be yourself. Content writing and marketing will never work out for you if you’re trying to write in a style that’s not you. This doesn’t mean if you love to write creatively — just including your own flavor to your page is never a bad thing.

Times are always changing, so don’t be afraid to roam outside in the realms of the unknown. Thanks for reading!