For the fifth year this summer, DePaul undergrad and grad students worked directly with the Chicago Cubs on a business-consulting project focused on the Cubs rollout of a new cashless mobile ordering platform. Students conducted concessions transaction time studies, monitored fan behaviors and analyzed historical fan sentiment data. One of the biggest highlights? They put their studies to the test at two Cubs games, timing the concessions lines for mobile ordering and credit card purchases.
All 24 students did a tremendous job and accomplished so much in less than five weeks. This couldn’t have happened without the leadership and support of the Cubs Director of Hospitality and Retail, Brad Johnson. As an added bonus, the class was fortunate to interact and learn with the following Cubs leaders throughout the course: Chase Carpenter, Diego Chahda, Steve Inman, Brad Nagel, Maria Sapienza and Vanessa Ward.
Your research and input will materially change the type of conversations we will have going into the off-season, 2022 and beyond. Thank you so incredibly much. – Chase Carpenter, Chicago Cubs, Director of Strategy & Analytics
This has been one of the coolest and most rewarding classes I’ve taken at DePaul. This project allowed me to put into practice my skills and knowledge to deliver a data analysis with an actionable recommendation to the Cubs. – George Castellanos, MS Marketing student
-
- Cubs Director of Hospitality and Retail Brad Johnson preps the class prior to the game
-
- Students Courtney Kearschner and Michael Durand in action for the concessions research
-
- Students gather in the Wrigley Field concourse for instructions
-
- Following the conclusion of their research for the day, the students enjoy a Cubs victory
-
- The course culminated with five student team presentations to the Cubs