Partisan Divisions and a Lack of Media Trust: Covering Politics in an Era of Political Polarization

by Theodora Koulouvaris

March 8, 2022

Mark Murray has always been a “political junkie.” Murray grew up discussing politics at the dinner table and watching documentaries about the American presidency.

Now, Murray serves as NBC’s senior political editor. But Murray’s career in journalism began before then. After graduating from the University of Texas at Austin and completing several internships, Murray started his first job at the National Journal with a desire to report on American politics.

By his third week on the job, one of the biggest political stories to rock the Clinton White House broke: the Monica Lewinsky sex scandal. This led to the impeachment of then-President Bill Clinton.

These weren’t the only national and political events to impact a young Mark Murray; so did the 9/11 terrorist attacks and the 2000 presidential election.

“It was just kind of jarring being a young journalist and seeing an impeachment and sex scandal, a contested election in the Bush vs. Gore 2000 presidential race, and then what ended up happening on 9/11,” Murray said. “And that was all in my early to mid 20s.”

Since then, journalism evolved. Murray described the industry as having slower news cycles and fewer news outlets in the 1990s, a time before the age of social media. Now, Murray said major news stories are reported just hours after they break, and the public has more options of where to get their news.

“Today, there are just so many more kinds of outlets that exist and more people getting their news from other ways than through the mainstream media or legacy [media],” Murray said.

Politics followed suit. According to a June 2014 study from the Pew Research Center, American politics have become more polarized since the 1990s as Democrats and Republicans are more divided ideologically than ever before with more Democrats having consistently liberal views and Republicans consistently conservative ones. At the time, 94% of Democrats were to the left of the median Republican while 92% of Republicans were to the right of the median Democrat.

“While Washington D.C. was polarized in the late 1990s, there was more collegiality among Democrats and Republicans, a lot more trust in news organizations, with almost everyone being consumers of legacy and mainstream media versus more partisan news outlets,” Murray said.

This more partisan and polarized public creates problems for journalists working to communicate accurate information to the public. In a Pew Research study from August 2021, 78% of Democrats and Democratic leaners claim they have “a lot” or “some” trust in the information that news organizations report. Only 35% of Republicans and those that identify as Republican leaners feel the same way, down from about 70% in 2016.

“Someone like me at NBC News starts off with only 60% of the American public, even considering our reporting and our news judgment,” Murray said. “We could end up reporting that the sky is blue, and 40% of the country ends up saying that ‘Well, you can’t end up trusting news organizations like mine.’”

In this era of political polarization, Murray explained that Americans are staying closer to their side of the political aisle with a willingness to discount information that doesn’t conform with their beliefs.

“So much about politics becomes tribalism, where you want your side to end up doing well or look good,” Murray said. “And when you end up having information to the contrary, people want to dismiss that right out of hand.”

This issue can emerge in the way some news outlets cover politics. During our conversation, I asked Murray about the tendency of networks like Fox News to take positions in their reporting that demonstrate a bias towards former President Donald Trump. Murray said that when there are events that paint Trump in a negative light, Fox tends to avoid covering it. As a result, their audience never hears that information.

“I do think that there is the idea that if there is particular news that makes your side look bad, that you don’t end up mentioning that and then you just end up talking to a bubbled audience, that really can’t be swayed by any kind of news events,” Murray said.

It might seem difficult for journalists to overcome these obstacles, but Murray said the mainstream media continues to play a key role in bringing the public news from both sides of the political spectrum talking to Democrats and Republicans.

“While that’s not often the most perfect way to arrive at the truth, the fact that we are having conversations and sourcing with just not one side or one political party, to me is incredibly important to be able to do,” Murray said.

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