By: Darrah Perryman
Their narrative spread like wildfire – quickly claiming ownership of eight million eyes and ears. Two black men were arrested in a Starbucks store for not purchasing anything on Thursday, April 12th.
And the aftermath was nothing short of powerful.
Outraged patrons watched their arrests in awe, then anger, quickly pulling out their phones to document the day’s events. The footage soon demanded cell phone screens, televisions, newspapers and the mayor’s attention with a major public relations campaign now on the brinks.
Bystanders’ cries for answers from the police officers were heard on camera, “Why are you arresting them for something that we do, too?” one patron yelped. The harsh moments would soon threatened the reputation of a staple in the breakfast industry and raise more questions about race-relations in a polarized democratic society.
“There has to be more than the story,” some users gasped on Twitter minutes after the video made its rounds. One Twitter user wrote, “I’ve been going to afternoon meetings at Starbucks for years. Sometimes I order something and sometimes I don’t. There are plenty of people around me doing the same. But I’m white so I guess I get a pass.”
Social media has done what journalists have yearned to do for decades – engage their audience and shed light on moments that might typically go unnoticed.
Weeks removed from the haunting incident, Starbucks issued a statement, decrying the arrest and explaining the situation: The manager asked the two men to leave the restaurant if they weren’t going to purchase anything, and they refused, explaining that they were waiting for their friend to arrive. The manager then called 911 for assistance in removing the men from the vicinity. The city of Philadelphia has since reached a settlement with the two men, rewarding them each $1 and a promise to invest $200,000 in a youth entrepreneur program, one that the two men will help support.
Still, for many members of marginalized communities, moments like these are typical, though not recorded and shared on external platforms to effect change. But social media has given our audience the tools to inform the world of these realities, and it also makes journalists more valuable than ever.
Our users are opening the door to matters they deeply care about, but will we listen? Reporters now have a direct line of communication with their audience. Access to voices, sources, news, and issues that deeply stir readers are mere fingertips away.
Ignoring this tool or simply being intimidated by such advancements is disadvantageous for reporters. For, it’s only hand-in-hand with our readers and listeners that we can move forward to the future of journalism and reach promised new heights.