AI Insights and Consumer Neuroscience: Faculty Research at the Technological Frontier

By Jamie Merchant The hype has been extraordinary. Over the past two years, news outlets have blanketed the public with stories about the impact of large-language models (LLMs), or “artificial intelligence,” and their profound implications for human civilization. The CEO of Tesla and billionaire investor, Elon Musk, warns that the technology represents one of “humanity’s…