When DePaul Marketing Professor Al Muñiz completed his dissertation back in 1998, he didn’t foresee that his research would eventually change the way the marketing discipline and industry—and even other social sciences—thought about brands. Muñiz’s dissertation was the basis of a Journal of Consumer Research article that introduced the concept of “brand community.” The term…
College Centers Offer Links to Industry Knowledge
DePaul University’s Driehaus College of Business delivers an abundance of resources to students, alumni, faculty and professionals through its centers and institutes. Leveraging the Chicago business community, these centers deliver a wealth of industry-related programming through networking events, continuing education, conferences and summits. The following select list highlights some of the center-hosted opportunities available to…
Zink Scholarship Advances Opportunity and Excellence
“I’ve always tried to be a gladiator for the client,” says Bill Zink (BUS ’70, MST ’77) of his career in public accounting. “If you’re going to be a gladiator, you had better have a good army behind you.” That’s one reason Zink and his wife, Kathleen, are longtime donors to DePaul, and why they established the…
Top Tax Firm Partners with DePaul
When Tom Blaze (MST ’08) decided to earn his Master of Science in Taxation, he benefited from a partnership between McGladrey and DePaul. “McGladrey had a program where DePaul instructors would actually come to our seminar room, which made it very, very convenient. It was almost like it would be foolish not to do it,” says…
CEO Initiative Brings the Classroom to the Workplace
A new university initiative is giving employees at large Chicago corporations another way to attend DePaul. Thanks to DePaul’s Corporate and Employer Outreach (CEO), instead of hopping on a bus or train and commuting to campus, employees can head to a classroom or conference room at their workplaces to earn degrees. “The flexibility of being…
Marriott Shows Hospitality to DePaul Students
This year, the School of Hospitality Leadership is expanding its undergraduate professional development opportunities with a unique partnership. A $200,000 gift from the J. Willard and Alice S. Marriott Foundation led to the launch of the Marriott Hospitality Scholars Program, which provides 10 freshmen and 10 juniors each a $10,000 J. Willard and Alice S….
Corporate Connections Advance Careers
By Jennifer Leopoldt Presenting business solutions to industry leaders as class projects. Connecting with executives for real-life lessons in the field. Learning without leaving the office. The Driehaus College of Business’s deep ties to the business community allow DePaul students to benefit in all of these ways and more, whether through undergraduate opportunities or graduate…
Team Player Malik Murray Scores Finance Success
Growing up in Chicago’s South Shore neighborhood, Malik Murray (BUS ’96, MBA ’04) knew there was no question that he would attend college. His mother, who is now a retired school principal, emphasized education. But like his father, who is now a judge, Murray had a gift for playing basketball. “It was crystal clear that…
Economics Alumni Chart Career Paths in Analytics
Four years ago forecasters predicted the market for big data analytics would grow to $16 billion by 2015. Their prediction was correct, but the growth rate was not. Now the projected growth is $125 billion. This jet-fueled growth in the data analytics market is creating an epic job shortage to the tune of 140,000 to…
Sales Leadership Program Pairs Academia and Business
In 2004, 3M was the first corporation to approach DePaul about developing a sales leadership education program. “Today, we have 64 business partners—companies that provide funding and internships, guide curriculum design, lecture in classes, coach students, provide technologies and data for projects, and offer outstanding career opportunities,” says Dan Strunk, executive in residence and managing…
