Alumna Natalie Jaresko, Ukraine Finance Minister, Returns to Her Roots

By Lori Ferguson

Natalie Jaresko (BUS ’87)As Ukraine’s Finance Minister, Natalie Jaresko (BUS ’87) lives thousands of miles away from where she was born and much closer to the roots that she holds so dear. The daughter of Ukrainian immigrants, Jaresko was raised in the western suburb of Wood Dale, Ill. and later in Chicago’s Ukrainian Village neighborhood. She graduated from DePaul in 1987 with a BS in accountancy and political science and in 1989 earned a master’s degree in public policy from the Harvard Kennedy School of Government.

After a brief stint as economic section chief at the U.S. Embassy in Kiev, Jaresko served as president and CEO of the Western NIS Enterprise Fund, an initiative funded by the U.S. government through the USAID to assist Ukraine and Moldova in establishing sound economic policies and strong leadership. In 2006, Jaresko founded Horizon Capital, where she worked for the next eight years facilitating private investments in Ukrainian businesses. In December of 2014, Jaresko was tapped to be Ukraine’s finance minister, charged with creating a business environment in Ukraine that enables enterprise to flourish. In a recent interview, Jaresko discussed the role that her educational experience at DePaul played in shaping her future and her understanding of how to operate most effectively in a global economy.

In what ways did your educational experience at DePaul shape your future? Did it get you thinking about new ways of doing business or enhance your interest in working abroad?

My educational experience at DePaul was very rewarding. I became more inquisitive and more open to new ideas and perspectives. The environment at the liberal arts campus gave me the opportunity to debate argue, and challenge my own and others’ positions on issues. At the business school, I became more aware of how business operated, what it took to be successful, and of the interlocking parts of any successful business idea.

The opportunity to study abroad—in my case in Budapest—inspired me to work abroad, to work with international issues, and to work in the post-communist world. At the time, Hungary was still communist, but it was “reform” communism, or “goulash” communism. The cracks in the old system were already visible.

What, if any, international business experiences did you have while in school at DePaul?

I was studying abroad at a time when it was clear that an alternative to pure state-run communism was preferable. Still, we couldn’t yet see that the entire system would collapse not long afterward. The region quickly then turned to transition economics and the move to a free market economy within democratic principles. It was a heady, very exciting time in history.

What do you think are the most important things for young people entering the workforce to understand about operating in a global economy?

They must have cultural respect – this is especially important in today’s global economy. They must understand the competitive differences in different economies and how to benefit from them, and they must learn how to create a business environment that spurs entrepreneurship.

What qualities do you look for in those you hire?

First and foremost, I am looking for people who can communicate—oral and verbal communications are key. Next in importance for me is a person’s sense of responsibility and his or her willingness to take on responsibility; I am always looking for a sense of ownership. Of equal importance is the ability of a candidate to turn words and ideas into actions, to document a process, implement and follow up on it. In the end, deeds are most important.

How did your experiences growing up as the child of immigrants affect your outlook, and how has your background influenced your approach to business?

DePaul was a very welcoming place for immigrants – I went to school with many like me. There were a lot of immigrants and also students who were the first in their families to go to college. My classmates at DePaul appreciated their education and worked hard for it. People were more invested in their education. For me personally, I chose a major that I knew would translate into a job, i.e. accounting, which was important for my family. Certainty was important. I came from a family that fled communism and believed deeply in the free market, so DePaul, with its values, its principles, and its teaching excellence were all of great benefit to me. My experiences at DePaul led me to the Kennedy School of Government, which eventually led me to come to Ukraine – to apply those principles in the country of my roots.

Given the current situation in Ukraine, it must be challenging to conduct business. How do you stay focused and what education and/or experience do you draw upon to inform your decisions?

A critical task for our government, and my role in particular as finance minister, is to create a business environment that enables enterprise to flourish. Ukraine is rich in human resources, in natural resources, in strategic geographic location and more. The critical issue is putting those pieces of the puzzle together in an environment of rule of law, transparency, fairness and competition that will enable the greatest benefit from those resources. Tax policy, tax administration, banking stability, currency stability, access to markets, and prudent fiscal policy that does not fuel inflationary processes – all of these are part of my priorities. I am focused on helping turn our economy around and creating the conditions for this growth and prosperity.

DePaul Alumni Among Executives Enhancing Student Learning

Harry Kraemer, an executive partner with Madison Dearborn Partners and former CEO of Baxter International Inc
Harry Kraemer, an executive partner with Madison Dearborn Partners and former CEO of Baxter International Inc., is one of many executives who come to the classroom to help DePaul students learn business.

It’s been four years since Nate Muszczynski (BUS’11) was a student at the Driehaus College of Business, yet he’s just as recognizable now at the Loop Campus as he was back then. That’s because the category manager at Walgreen Co. frequently visits undergraduate classes as a guest speaker, enhancing the learning of current DePaul students with his real-world professional experience.

“I keep going back into the classroom because I want to help develop the program,” says Muszczynski, who presents real case studies from his company to help students learn.

Participating in class throughout the years has also gained Muszczynski networking opportunities. He began to meet other professionals in his industry who were also working with DePaul faculty to help students learn.

“Returning to the classroom,” says Muszczynski, “has kept me connected with others in my industry.”

Giving Back and Networking

It may seem unusual to label guest lecturing as a networking opportunity, but Muszczynski’s experience isn’t uncommon. Many DePaul alumni and executive guest speakers who live and work in Chicago are engaged with the business school. In fact, a recent survey of DePaul business faculty found that 99 percent have at least one outside speaker visit their classrooms and 62 percent of faculty members integrate a project involving external resources into their class curriculum.

Thanks to the business faculty’s strong emphasis on professional, career-focused lessons, DePaul University’s vast network of business alumni and the business school’s prime location in downtown Chicago, DePaul business students experience learning in a practical way. This includes a key component—business executives in the classroom.

Beyond Guest Lectures 

Business leaders’ interactions with DePaul students go beyond guest lectures and networking dinners. Executives, many of whom are DePaul alumni, participate by providing students real-world examples of what they read about in textbooks. In fact, many students focus their class activities on actual business issues faced by some of the nation’s top companies.

In fact, 64 organizations, nearly all Fortune 500 companies based in Chicago, work with the Department of Marketing and Center for Sales Leadership to help guide the curriculum, direction and outcomes for the college’s sales management and marketing programs.

The collaboration goes beyond guest lectures and presentations. DePaul business students get firsthand knowledge of how some of the largest companies make sales and marketing decisions. Working on live case studies offers DePaul business students a 360-view of how the sales process actually works. Students learn from major players who manage billions of dollars in retail transactions nationwide.

“We work in a unique way,” says Daniel Strunk, executive in residence and managing director of the Center for Sales Leadership. “In our classes we use live data – data that is current and real. What’s even more unique is that we are always working on a business problem that affects both our manufacturing and retail partners.”

Executives Enhance Textbook Learning

Having executives involved in classes has a profound impact on students that can’t be replicated by textbook learning and traditional lectures alone, says Lamont Black, assistant professor of finance at DePaul’s Driehaus College of Business.  “Executives can answer questions in ways that I can’t, and they can give students insights that I don’t have. They’re the experts—they work in these careers and make these decisions everyday.”

By Ovetta Sampson

Celebrating Our Ties to Business

Dean Ray WhittingtonThe close relationship between the Driehaus College of Business and the business community began more than a century ago, when DePaul became the first university to locate its business college in Chicago’s Loop. The move downtown fostered collaboration between professors and business leaders to bring real-world knowledge from the city’s center for commerce into our classrooms.

Over the years, the college’s relationship with the business community has grown, strengthening our academic programs and centers, enriching faculty teaching and research, and broadening career and networking opportunities for students and alumni. Generations of alumni have gained practical knowledge and connections for professional advancement through the college’s links to top companies. In return, the corporate community has profited from the professional contributions of our alumni, who have assumed leadership roles across Chicago’s business landscape and beyond.

In this spring/summer 2015 Business Exchange, we focus on our distinctive bond with the business community and how it benefits alumni, students, the college and the business community itself.

Our main feature story explores four examples of the power of these connections: our Sales Leadership Program’s success at preparing students for roles at Fortune 500 companies, bolstered by its corporate partners; our new Marriott Scholars program, which is exposing students to the real world of hospitality leadership; and our educational collaborations with McGladrey and, through the CEO Initiative, Medline, which are preparing professionals to be leaders within these firms. The theme continues in our coverage of Corporate Connectors, a successful DePaul program that links alumni and students to career leads at companies nationwide through a network of alumni professionals at these organizations.

Our college is always seeking new ways to expand professional relationships among students, alumni and the business community. One of our newest initiatives is a mentorship program that is being developed with the help of alumni and executives on the Dean’s Advisory Council. The pilot program will provide a more structured, ongoing mentoring network for our full-time MBA class and undergraduate transfer students involving fellow students and recent alumni. It will be supported by technology that will help match participants, facilitate training and track outcomes. I look forward to sharing more about this program as it comes to fruition, adding one more link between the college and the business community.

Ray Whittington
Dean, Driehaus College of Business

An Alumni Workplace Welcome

Gustavo Marquez (BUS ’14), a financial analyst with Morgan Stanley in New York, learned about trading industry opportunities from Corporate Connectors volunteers.
Gustavo Marquez (BUS ’14), a financial analyst with Morgan Stanley in New York, learned about trading industry opportunities from Corporate Connectors volunteers.

When it comes to your career, with a little hard work and perhaps some help from DePaul, you just might land your dream job. DePaul’s Corporate Connectors program, a part of Alumni Career Services, offers a great way to get your foot in the door at a company that interests you, and best of all, it is a free resource for all DePaul students and alumni.

The Corporate Connectors program provides professional alumni contacts at hundreds of organizations nationwide, from Amazon to Zurich North America. Through the program, DePaul alumni offer to meet or correspond with fellow alumni and students who are applying to their companies or who want to find out more about a particular industry. The program is also useful for employees to meet fellow alumni (and new co-workers) to transition smoothly into their new job.

The program began in 2009, when the Rev. Dennis H. Holtschneider, C.M., DePaul’s president, was interested in identifying alumni who could greet DePaul graduates on their first day of work. What started as a “meet and greet” evolved into a program where Corporate Connectors volunteers answer questions about their companies, help prepare fellow alumni for interviews and facilitate networking within the ranks. Many alumni volunteers have filled internships and jobs through this program.

“Since the inception of the Corporate Connectors program, there have been over 4,300 requests to connect, and many of these requests have led to informational interviews or networking opportunities within the companies,” says Colleen Fashing, associate director of alumni relations. “Many people don’t hear back from potential employers when they apply for a job—so this is a great way to get that direct connection. These volunteers can’t necessarily get you the job, but they can get you directly connected with the company.”

Gustavo Marquez (BUS ’14), a financial analyst at Morgan Stanley in New York City, used the Corporate Connectors program to great benefit.

“I first found out about the Corporate Connectors program while taking classes at DePaul,” says Marquez, who majored in finance. “I knew that I was interested in the financial industry specific to trading, so the Corporate Connectors program connected me with a chief operation officer of a trading firm who gave me industry insight and great career networking advice.”

Colleen Fashing, associate director of alumni relations, advises a student about the Corporate Connectors program.
Colleen Fashing, associate director of alumni relations, advises a student about the Corporate Connectors program.

The Corporate Connectors program helped Marquez get a better understanding of the financial industry and the jobs available. Marquez was able to network with DePaul alumni and other key contacts in the financial industry and eventually landed an internship the summer of his junior year in the sales and trading division of Morgan Stanley. He continued to network throughout his internship and was offered a full-time position as an analyst as soon as he graduated from DePaul.

“I recommend the program to all students and alumni who take their careers seriously,” says Marquez. “It is extremely useful for anyone who wants to find out about a company or industry and go after what they want.

Marquez is so pleased with the program that he is interested in giving back to DePaul by becoming a volunteer to help alumni and students connect with his company.

The Office of Alumni Relations facilitates all initial connections made through the program, but it is up to participants to decide how to use it to their benefit. “It is important to be ready to talk to the Corporate Connectors volunteers,” Fashing advises participants. “They are performing this service on their free time, so do your research on their company ahead of time and be ready to use this benefit to your advantage.”

By Andrew Zamorski

Bidding on Success at Ebay

Robert ChatwaniAlumnus Profile

Robert Chatwani (BUS ’97) 

Residence: Fremont, Calif.

Occupation: I work for eBay Inc. as Senior Director of Consumer Marketing. I have the privilege of leading buyer and seller marketing for the world’s largest online marketplace. We’re a dynamic marketplace with over $80 billion in annual trading volume and over 800 million listings of items for sale. More than 1 million people earn their part-time or full-time living on eBay.

Education: My education has been the single most important factor contributing to my career progress. I went to Maine West High School in Des Plaines, Ill. I decided to pursue a degree at DePaul due to the reputation of the school’s business and economics programs. Attending DePaul also allowed me to continue helping my parents manage their small business. While at DePaul I took advantage of a foreign study program in Osaka, Japan, where I lived with a family and studied Japanese. Eventually, I was drawn to California and pursued an MBA at the UC Berkeley Haas School of Business.

Vital stats: After DePaul, I was fortunate to work in global management consulting at McKinsey & Co. After three years at McKinsey in Chicago and Washington, D.C., I moved to San Francisco to start a venture-backed Internet company. I eventually joined eBay in 2003, where I have been for the past 12 years. My wife (and best friend) and I have been married for 14 years and have three kids.

What I like best about my job: I work for a company with a very meaningful purpose, where we focus on creating economic opportunity for people throughout the world. I’ve been lucky to have five or six different positions within the company, allowing me to develop a broad set of leadership skills, as well as contribute to the company’s growth across different functions. What energizes me most is building great teams and helping individuals develop their careers.

The biggest challenge I face in my job: Managing my energy and the energy of my team. I believe that the way people feel at work influences how they perform, and the way people feel is defined by their level of energy. Energy can take several forms—physical, mental, emotional and spiritual. I’ve found that helping my team manage their energy— not their time—helps improve engagement, focus and productivity. There are lots of ways to help them with this, but I’ve found the best way is to create an environment that fosters renewal, flexible schedules and decision-making empowerment. 

Chatwani’s advice for new alumni:

  • Do what you love—every day—and enjoy the people you work with. If you don’t love it, invest in making a change. Be authentic and be honest with yourself.
  • Take your best idea—and dream one size bigger. It doesn’t matter if it’s about your career, about starting a new venture or about serving your community. Make your plans as audacious as possible.
  • Don’t get too comfortable. When you’re early in your career, move around. Spend time working in a foreign country, changing roles or even changing companies. Doing so grows your capabilities and makes you a more valuable leader.
  • Take responsibility for your own development. Play to your strengths, find great mentors and take measured risks. Most great careers are discovered, not planned. Embrace those unexpected opportunities that occasionally come your way.

 

College News

Executive Doctorate in Business Administration to Debut

Seasoned professionals who want to take their business knowledge—and their careers—to the next level have a new option: the Executive Doctorate in Business Administration (EDBA). The degree, which the Kellstadt Graduate School of Business will begin offering in September, is a three-year, part-time program for working professionals who previously earned business-related master’s degrees and have 8–10 years of experience in management or consulting.

Students in the program will learn to solve complex, real-world business problems using applied, evidence-based analyses of data. The program emphasizes practical business research techniques and will enroll a small cohort of 20 students to deepen networking relationships among students and research-focused faculty.

“We wanted to meet the learning needs of people who say, ‘I have my master’s, I continue to work but I still want to know more and dive deeper,’ ” says Robert S. Rubin, associate professor of management and the EDBA faculty board chair.

Ray Whittington, dean of the Kellstadt Graduate School of Business, says “DePaul’s EDBA is a practical, career-advancing doctoral program that equips executives with the tools to rigorously analyze real business data and find hidden solutions.”

Visit go.depaul.edu/EDBA for more information.

Sandra Shelton with three of the DePaul professors she helped mentor through The PhD Project: James Mourey, Stephani Mason and Willie Reddic.
Sandra Shelton (third from left) with three of the DePaul professors she helped mentor through The PhD Project: James Mourey, Stephani Mason and Willie Reddic.

Professor Earns PhD Project Hall of Fame Award

When Sandra Shelton received her PhD in accounting two decades ago, she was a rarity. There were only a handful of minorities enrolled in accountancy doctoral programs nationally then. Today, there are more than 1,200 minority business professors with PhDs, thanks in part to the tireless work of Shelton and other pioneering professors at The PhD Project.

Founded by auditing and accounting firm KPMG in 1994, The PhD Project is an award-winning nonprofit organization dedicated to increasing diversity in business education. Shelton, the KPMG Distinguished Professor of Accountancy at DePaul, was inducted into The PhD Project’s Hall of Fame in November for her role in mentoring diverse faculty and students. DePaul has the most professors nationally who are alumni of The PhD Project.

“The PhD Project gave me the opportunity to give back,” Shelton says. “I am so grateful to the program and KPMG. It has definitely made a difference.”

Alumni Connect Students With Sports Management

DePaul students got an inside view of Chicago athletics organizations, including the Bears, from alumni and others who work in sports management.
DePaul students got an inside view of Chicago athletics organizations, including the Bears, from alumni and others who work in sports management.

DePaul business students got an inside look at the internal operations of Chicago sports franchises through a unique management course that connected them to alumni and other professionals working in these organizations.

During five days in December, the class visited 14 sports organizations, including the Chicago Bears, Bulls, Cubs and Blackhawks, as well as the corporate offices of athletics-related products, such as Gatorade. Faculty member Andy Clark, director of the college’s sports management programs, and his class were given extraordinary access to front offices and sneak peeks at new facilities, products and services by the 75 management and marketing professionals they met.

About 20 percent of the sports management professionals they visited were DePaul alumni.

“It was a great chance to meet people who are important in the industry,” says MBA student Ryan O’Neill. “We really got to know them and network with them. If you’re interested in the sports industry and looking to learn more about it, this course is a great experience.”

Faculty Focus: Mariana Girju, Data Guru

Marina Girju, assistant professor of marketing in the Driehaus College of BusinessBy Jennifer Leopoldt

With the rise of big data, marketers are finding new and better ways to analyze and predict consumer behavior—and Marina Girju is preparing DePaul students to do the same.

“We have a hands-on approach. For every model that I’m introducing, I also have a project where the students have to apply the model to the data set. They put everything in the perspective of the consumer or business so we can understand how the analysis is going to influence all of the parties involved,” says Girju, assistant professor of marketing in the Driehaus College of Business.

The term “big data” refers to the collection of large, complex data gathered through multiple methods. For marketing, data can come from point-of-sale scanners at a store, loyalty cards or online shopping, among other sources.

“The data can be very overwhelming—not only the size, but also the richness,” Girju says. “Most data sets have at least 100 variables that explain consumer behavior, and in my course, it’s usually over 300. You can cut it in a million ways and get a million answers.”

Girju knows about putting data into context. Before joining DePaul in 2012, she worked for TNS, a leader in consumer market research, as a data analyst. Her job for the company’s client Frito-Lay was to study the data generated by thousands of U.S. consumers who recorded details about their snacking habits. Girju and her co-researchers then developed DemoImpact, a forecasting model for predicting snack consumption for hundreds of snacks in dozens of categories.

In her own research and in the classroom, Girju continues to examine the connection between big data and business strategy. She gets her undergraduate and graduate students excited about research and analytics by engaging them in real-world projects. No matter the class, Girju reaches students by combining the theoretical with the practical. “A piece of analysis is important, but it is so much better if it’s actually put in context of trends and challenges in the industry,” she says.

It Takes a Community to Raise a Brand

Marketing Professor Al Muñiz studies communities that form among people devoted to popular brands, including LEGO.
Marketing Professor Al Muñiz studies communities that form among people devoted to popular brands, including LEGO.

When DePaul Marketing Professor Al Muñiz completed his dissertation back in 1998, he didn’t foresee that his research would eventually change the way the marketing discipline and industry—and even other social sciences—thought about brands.

Muñiz’s dissertation was the basis of a Journal of Consumer Research article that introduced the concept of “brand community.” The term describes people who, united by their loyalty to a particular brand, feel a responsibility to share brand narratives and offer support and solutions associated with the brand. Examples include devotees to the Apple, Saab and Volkswagen brands.

“It was the first paper to acknowledge explicitly the social nature of certain consumer brands,” says Muñiz, who co-authored the article with University of Wisconsin Marketing Professor Thomas O’Guinn. “Prior to that, the field of consumer research viewed brands rather narrowly as summations of attitudes and conceived brands and their consumers as a simple consumer brand dyad. Our work called attention to the consumer-to-consumer relationships centered around the brand and showed that these relationships were just as important. It made the social aspect of brands explicit.”

Since its publication in 2001, the article has been referenced more than 3,000 times by other scholars, and Thomson Scientific named it as one of the most frequently cited articles in the business and economics disciplines in 2007. This past fall, the Association for Consumer Research recognized the lasting impact of this pioneering work by presenting Muñiz and O’Guinn with the prestigious Sheth Foundation/ Journal of Consumer Research Long-Term Contribution Award.

Muñiz continues to build on the work. He is currently researching the LEGO brand community, which has helped the toymaker develop new product ideas.

Beyond its contribution to business scholarship, Muniz’s research provides broader insight about human nature.

“A lot of cultural criticism has lamented the loss of community associated with modernity and the advancement of the marketplace,” Muñiz says. “Our work demonstrates that humans, as social beings, find and create community where they will. Sometimes, they will find it around a shared brand. Such a community form is a testament to the durability, resilience and centrality of community to human existence.

By Robin Florzak

College Centers Offer Links to Industry Knowledge

This year's annual Cyber-Risk Conference, co-sponsored by the Arditti Center for Risk Management, featured cybersecurity strategist and author Peter Singer.
This year’s annual Cyber-Risk Conference, co-sponsored by the Arditti Center for Risk Management, featured cybersecurity strategist and author Peter Singer.

DePaul University’s Driehaus College of Business delivers an abundance of resources to students, alumni, faculty and professionals through its centers and institutes. Leveraging the Chicago business community, these centers deliver a wealth of industry-related programming through networking events, continuing education, conferences and summits.

The following select list highlights some of the center-hosted opportunities available to alumni and other professionals.

Arditti Center for Risk Management

Celebrating the work of Fred Arditti, the late Chicago Mercantile Exchange chief economist and DePaul finance professor, this center bridges the gap between academia and industry by co-hosting topical events in risk management, such as the annual Cyber-Risk Conference.

For information on upcoming programming:

Arditti Center for Risk Management
arditti@depaul.edu
(312) 362-8513

Coleman Entrepreneurship Center

This center hosts a wide range of entrepreneurial events open to the Chicago business community, including a series of workshops that discuss various aspects of starting and growing new ventures. Its mission is to equip students and alumni with the knowledge and skills to awaken their entrepreneurial spirit.

For more information:

Coleman Entrepreneurship Center
cec@depaul.edu
(312) 362-8625

Center for Financial Services

This center holds a number of events open to alumni, faculty, students and staff throughout the year, including a joint conference with Truth in Accounting that explores issues involving pensions, government budgets and debt; a conference that focuses on the theme of sustainable business practices; a wealth management conference supported by LPL Financial; and an executive forum sponsored by PNC.

For more information:

Center for Financial Services
CFS@depaul.edu
(312) 362-8922

Center for Sales Leadership

This center provides educational opportunities for the business community interested in the sales profession. It holds five events annually, including a Career Expo where students connect with business partners.

For alumni who want more information:

Center for Sales Leadership
salesleadership@depaul.edu
(312) 362-6533

Center for Strategy, Execution and Valuation

The center hosts a variety of forums and seminars every year on the latest developments in high-performance company strategy and strategic risk management.

For more information:

Center for Strategy, Execution and Valuation
SEV@depaul.edu
(312) 362-8784

Institute for Business and Professional Ethics

Throughout the academic year the institute hosts events that are open to the public, including lectures with prominent business leaders who speak on various ethics topics. It also holds business roundtables where business leaders/owners exchange ideas in smaller, intimate settings.

For more information:

Institute for Business and Professional Ethics
IBPE@depaul.edu
(312) 362-8786

 Kellstadt Marketing Center

KMC offers a wide range of continuing education options, from certificate programs to seminars that help professionals improve their direct, interactive, integrated, Internet and word-of-mouth marketing skills. DePaul alumni receive a 15 percent discount on certificate programs.

For more information:

Kellstadt Marketing Center
jmurray9@depaul.edu
(312) 362-5914

The Real Estate Center

With an active network of students, alumni and industry leaders, the Real Estate Center is a great resource for engagement among real estate professionals from multiple industry disciplines. The center encourages alumni to participate in the DePaul Real Estate Alumni Alliance by networking or becoming guest speakers in the classroom or during the Collegiate Real Estate Conference.

For more information:

The Real Estate Center at DePaul
realestate@depaul.edu
(312) 362-5906

Click here to access a full list of Driehaus College of Business centers and institutes.

By Andrew Zamorski