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If you search for the most influential social media platform today, the likelihood of TikTok being in the topmost position is extremely high with global active users exceeding 1 billion. Now, whether you are just someone who loves sharing content in general, an aspiring influencer, or a brand seeking to expand reach, one of the essential things to put effort into is growing your followers.

However, with such harsh and diverse competition, simply being consistent with posting content on the platform is not enough. You also have to identify the most practical strategies that can effectively increase your TikTok’s following. Hence, here are the top seven ways to elevate your TikTok followers by making distinct content, simultaneously.

Produce high-quality and engaging content

Content is king on any social media platform, the same is the algorithm with TikTok. The more valuable and engaging your videos are, your content will potentially be shared and recommended by the TikTok For You Page (FYP). Thus, to produce high-quality content:

• Make your videos concise yet entertaining, as short-form videos thrive on TikTok.
• Use high-resolution video formats with clear audio and good lighting.
• Ensure that the first 3 seconds of your videos are compelling and attention-grabbing.
• While consistency is one thing, experiment with varied video formats, like tutorials, challenges, behind-the-scenes clips, and storytelling.

Participate in challenges and use trending hashtags

Participating in trending challenges and using relevant hashtags significantly boost the discoverability of your videos on TikTok. So, to further expand your reach:

• Take part in performing popular and trending TikTok challenges, as the likelihood of them going viral is high.
• Input trending and relevant hashtags to your niche on your videos as they show up more in searches.
• Mix and match broad and niche tags, such as #TikTokTrends, #fyp, #FitnessTips, etc.
• Create your unique challenge by engaging CTA (call-to-action) to boost participation.

Nonetheless, it has also been seen that many successful influencers leverage SocialBoosting to boost their content reach and follower engagement, making trending videos go viral.

Be consistent and post at the right time

Creating content and maintaining a social presence on TikTok requires immense effort and planning. TikTok also rewards those active and consistent creators more. So, to stay relevant and visible:

• Post at least one to three times a day to ensure active audience engagement.
• Leverage TikTok analytics, accessible only to Pro accounts, to figure out the best posting times for your followers.
• After posting, ensure to engage and interact with your audience through likes and replies, pushing your video to a broader audience.

This consistency in posting at the right time increases your chances of being featured on the TikTok For You Page, resulting in organic growth.

Regularly engage with your audience

If you want to maintain your social presence on TikTok for a long time, one way to ensure long-term growth is to build a community. Actively engage and interact with your audience to increase retention and capture new viewers as you grow and expand. A few proven ways to engage are:

• Responding to followers’ comments on your videos through likes and replies.
• Ask your viewers to like, follow, and comment with engaging CTAs.
• Host TikTok LIVE sessions to connect and interact with your audience in real-time.
• Attract potential followers by commenting on trending TikTok videos related to your niche.

Since the TikTok algorithm prioritizes content with the potential to build discussions and engagement, there is a higher likelihood of followers’ growth by interacting more.

Collaborate with influencers and duet trending videos

Another way to boost your TikTok followers is by networking well. You may think about:

• Collaborating with other TikTok content creators similar or related to your niche.
• Perform duets on popular and trending videos to take advantage of their reach and exposure.
• Engage in Stitch features that allow you to react to viral content while adding your unique twist.
• Shoutouts through SocialBoosting or paid partnerships are also a powerful way to enhance your content visibility, while also connecting you with larger and relevant audiences.

Optimise your TikTok profile for growth

The first thing that potential followers notice is your TikTok profile and bio. To create a lasting first impression, you can optimise them by:

• Use a high-quality profile picture with a unique username.
• Write a compelling and relevant bio that reflects who you are and what you offer.
• Add call-to-action (CTA), such as “Follow for daily fitness tips.”
• Input direct links to your YouTube, Instagram, or website on your bio to create cross-platform engagement.

A well-optimised TikTok profile has a higher chance to see a smooth conversion of viewers into followers.

Use growth services

Other than organic approaches, you can also leverage growth services to accelerate your TikTok followings, such as SocialBoosting. Such services provide:

• Real and active followers who truly connect with your niche.
• Niche-based targeted growth strategies.
• Engagement boost to enhance visibility on TikTok.

These services do their job while maintaining an organic follower base. So, combining your efforts with trusted growth platforms is a smart way to genuinely grow your TikTok presence.

Now, what are you waiting for? Try out these tips today to expand your reach with maximised engagement for a skyrocketing social presence.